This is the book people have been asking for, for YEARS.
Free Chapter Previews
"Awesome! I had to take notes... from the previews!"
- George Cuevas, CollabMiami
Chapter 1 - Before there was coworking
Why even start a coworking space in the first place? Three interconnected work experiences taught me what was possible in the best work environments & what to avoid from the worst.
Preview Length 6:52
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Chapter 2 - Just the two of us
The most effective way to build a community is one person at a time. Sound time consuming? It can be, but learn how I managed to do it systematically and repeatably over a few months.
Preview Length 5:31
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Chapter 3 - Creating our first community event
Events can be a LOT of work for an unpredictable outcome. Learn how timing, scale, expectations, and invitations all factor in to predictable success and less wasted effort.
Preview Length 6:19
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Chapter 4 - Community life happens online, too
How do you keep momentum and mindshare between community building events? Learn how we used online tools to create ways to interact online, too (including specific tools, updated for 2016).
Preview Length 5:40
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Chapter 5 - Becoming regulars at a watering hole
National Mechanics wasn't always an iconic hub for creatives. Learn how we built a personal relationship with the people behind a local business that became our go-to watering hole with benefits.
Preview Length 5:41
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Chapter 6 - Become the first follower
Some of our biggest leaps forward as a community took place at other peoples' events. Learn how we took a supporting role to move forward faster without overextending limited resources.
Preview Length 5:44
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Chapter 7 - Let's talk money
It's TOO easy to keep pressing forward without taking a moment to pause and reflect together. Learn how we analyzed the factors to find our way from "casual coworking" to a real business.
Preview Length 5:51
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Chapter 8 - Partnership & payoff
Looking for the perfect business model? We were too. Learn how our revenue modeling, our pitch, even business partnership mirrored our community values. Simple, and sustainable.
Preview Length 5:28
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Chapter 9 - The "perfect space" is a lie
Few things are more dangerous than falling in love with a piece of real estate. Learn our strategies for setting expectations, finding space, and navigating tricky landlord relations.
Preview Length 4:58
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Chapter 10 - A modern day barn raising
Our community wasn't just waiting for our space to open, they helped make it happen. Learn how this participation earned us trust, & defined our community ethos forever.
Preview Length 5:02
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Chapter 11 - Preparing for the long game
Community is an endurance sport. Learn where I get the energy to keep going, how I avoid burnout, how I set goals for the long term, & what I've gained along the way.
Preview Length 6:52
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Why the First 10?
Audiobook co-narrated by
(Yes we know there's a hyphen. That's on purpose.)
Audio production by Mike Mehalick. "The First Ten" cover art by Michael Norcross. Background photo by CJ Dawson Photography.